Monday 19 December 2011

Austin Reed Re-launch Party

On Wednesday 14th December I went to the re-launch of the Austin Reed and Viyella flagship store at 100 Regent Street. I had even more fun at this event than I anticipated…and I was excited to begin with. Press, designers, business elite, sports stars and celebrities were in attendance such as cricketing legend Alastair Cook, Mark Cueto, Courtney Lawes, Sir Philip Green, Dylan Jones (editor of GQ) and Prince Cassius. 
100 Regent Street
Courtney Lawes and Alistair Cook
Camilla Gleditsch, Alex McDonald, Prince Cassius,
Sade English, Nicola McSorley
Miranda McCarthey (London Bird),
Prince Cassius and Sade English

The red carpet and guest list added to the glamour of gorgeous Regent Street building, whilst the interior was beautiful filled with the exceptionally dressed. I wouldn’t have been surprised if Cary Grant or Sinatra walked in . Just goes to show how timeless Austin Reed is.

A brand film was shown to the guests, showcasing some of the wonderful clients  Austin Reed  has worked with over the past 111 years of its existence, such as; The Beatles, Winston Churchill, Cary Grant and Elizabeth Taylor.






Can anyone spot a fro?

The party was extremely enjoyable with music from The Overtones- ‘the UK’s hottest vocal group’ and acoustic musician Mike Davies whilst magician Christopher Howell stunned the crowd. Gourmet fish and chips, burgers and pies were served by waitresses in bowler hats while waiters ensured that no champagne glass was ever empty. If all this wasn't enough, we left with a goody bag containing ‘The Austin Reed Times’ and a silk handkerchief (which is now under the Christmas tree as a cheeky gift for my boyfriend).
Open bar

Gourmet fish and chips and burger

The Overtones
Mike Davies and a Christmas Tree

Magician Christopher Howell and his nemesis Camilla.
 The party gave everyone a great opportunity to peruse the store, chat with friends and have a really wonderful time. If you haven’t already, visit the new Austin Reed store at 100 Regent Street. 

Wrangler Jeans Christmas Party

On Thursday 8th I also went to the Wrangler Jeans Christmas Party on Ganton Street. After the bouncer man found my name on the guest list, I took the lift to the, what sounded like, a mental party upstairs. My predictions were correct.





The place was packed with stylish fashionistas, bloggers, stylists and Wrangler employees all having a wonderful, festive time. Although with free cocktails being provided by Mahiki Coconut rum and awesome sets by DJ Cooks and Steffie Timanti, who wouldn’t be having a wonderful, festive time?! Complete with great tunes I haven't heard for years and a private, glass, karaoke booth (which I did not enter) although it was funny to watch the people inside, I had a great time. I'm sure that my head wasn't the only poorly one the next day.






Kirk Original's Birthday Party

On 8th December I went to the first birthday party of Kirk Originals at 6 Conduit Street. Working late that evening I expected to find the remnants of an amazing party. Luckily, however, I was very happy to see the party was still in full swing.  Kirk Originals definitely knows how to party in style with press, stylists, celebs and fashion lovers in attendance.
Picture courtesy of Momoy.com
Party still in full swing

The store has a very futuristic, minimalistic style with eyes wearing fabulous glasses protruding from the walls. It was great to see so many of the party attendees modelling the glasses whilst supping on a beer or cider from the bar. Every person I spoke to had their own favourite. The most wonderful thing about Kirk Originals glasses is that they are as diverse and individual as the people wearing them. They reflect personalities and moods as well as being an absolutely fabulous fashion accessory.


I’ve put a picture of me wearing my favourite pair on here in the hope that my boyfriend will see my not-so-subtle hint. If you happen to be in London I recommend you pop in. I challenge you to leave without trying a pair or five on. Congratulations to Jason and Karen Kirk- here’s to next year! 
My favourites!