Austin Reed Re-launch Party

On Wednesday 14^th December I went to the re-launch of the Austin Reed and Viyella flagship store at 100 Regent Street. I had even more fun at this event than I anticipated…and I was excited to begin with. Press, designers, business elite, sports stars and celebrities were in attendance such as cricketing legend Alastair Cook, Mark Cueto, Courtney Lawes, Sir Philip Green, Dylan Jones (editor of GQ) and Prince Cassius. 

100 Regent Street

Courtney Lawes and Alistair Cook

Camilla Gleditsch, Alex McDonald, Prince Cassius,
Sade English, Nicola McSorley

Miranda McCarthey (London Bird),
Prince Cassius and Sade English

The red carpet and guest list added to the glamour of gorgeous Regent Street building, whilst the interior was beautiful filled with the exceptionally dressed. I wouldn’t have been surprised if Cary Grant or Sinatra walked in . Just goes to show how timeless Austin Reed is.

A brand film was shown to the guests, showcasing some of the wonderful clients  Austin Reed  has worked with over the past 111 years of its existence, such as; The Beatles, Winston Churchill, Cary Grant and Elizabeth Taylor.

Can anyone spot a fro?

The party was extremely enjoyable with music from The Overtones- ‘the UK’s hottest vocal group’ and acoustic musician Mike Davies whilst magician Christopher Howell stunned the crowd. Gourmet fish and chips, burgers and pies were served by waitresses in bowler hats while waiters ensured that no champagne glass was ever empty. If all this wasn't enough, we left with a goody bag containing ‘The Austin Reed Times’ and a silk handkerchief (which is now under the Christmas tree as a cheeky gift for my boyfriend).

Open bar

Gourmet fish and chips and burger

The Overtones

Mike Davies and a Christmas Tree

Magician Christopher Howell and his nemesis Camilla.

 The party gave everyone a great opportunity to peruse the store, chat with friends and have a really wonderful time. If you haven’t already, visit the new Austin Reed store at 100 Regent Street.